As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Masterplug Surge Protected 4-way 2m plus Telecoms ProtectiSainsbury's Lexmark 26 and 27 Colour Ink CartridgeScafell Rock Kids 10L DaysacReady Steady Cook 3 Piece Hard Anodised Cookware SetSamsung ST50 12 Megapixel Digital Camera BlackLouisa Console TableSony 8CM-R Camcorder DVD Blank Disks 3 PackCulinare One Touch Jar OpenerTenn Gents 8 Panel Cycle Shorts BlackSainsbury's Peg Basket and 100 PegsBristan Design Utility Lever Basin MixerSainsbury's Shaggy Chenille Bath Mat RaspberrySamsung LE32B350 32" HD Ready Digital LCD TV BlackApple iPod Nano 16GB OrangePanasonic DMR-EZ28 HDMI DVD Recorder with Digital TunerLiverpool Football Club BeanbagDartington Spark Small Tumblers Drinking Glasses 2 PackManchester United Football Club Cotton CurtainsChildren's Red and Blue 9 Bin Toy StorageMarco Pierre White Hand BlenderJengaGallery Contemporary Bevelled Full Length MirrorSamsung HT-TZ220R DVD 5.1 Home Theatre SystemSuffolk MirrorPanasonic Lumix TZ6 10-Megapixel 12x Zoom Digital Camera BSamsung PL60 10 Megapixel Digital Camera BlackPhilips 4 Slice Toaster Stainless SteelSony DVPNS718 HDMI DVD PlayerThermos Blue Snack PotHP 348 Ink Cartridge
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

LEGO City Fire Truck
LEGO City is a busy metropolis, but it's also loads of fun! Help keep the people of LEGO City safe by joining the fire brigade - and put out fires in your LEGO City Fire Truck. The fire truck has a working ladder, hose, an assortment of fire fighting tools and 2 fire-fighter mini figures. The set contains 214 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating

Sainsbury's Non Storage Divan Base
Perfect for a child's or guest's room, or as a day bed in your living room, the Sainsbury's Non Storage Divan is a simple divan bed base. Made of softwood and covered with cream damask, the divan has castors for easy moving. This item comes fully assembled, but note that the mattress is not included. To create your perfect divan, please choose from our range of mattresses- simply order them together. It is your responsibility to ensure that any products you order will fit into the room or place for whic

Bristan Design Utility Lever Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Basin Mixer consists of a hot and cold mixer tap and a clicker waste. Modern looking and attractive, they'll fit in with most bathroom suites. The clicker waste negates the need for a plug and chain - just press and click to close and do the same to open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free

Minky X Tender Airer
The Minky X Tender Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a couple of simple movements. It's great for drying all types of laundry, whether long items that need to be hung or delicate "dry flat" items, and the arms can be extended for drying extra large items like sheets or duvet covers. The Minky X Tender folds flat for easy storage behind a door, in a cupboard or under a bed.

Jones Medium Bell Alarm Clock Cream
This fun, classic retro style bell alarm clock will ensure you never oversleep again. The cheerful, old-fashioned shape will match any bedroom decor. The clock has a durable cream plastic case and an easy to read face with large numerals, and features a working twin bell alarm. The Jones Medium Bell Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Breville 1kg Deep Fat Fryer White
This deep fat fryer by Breville can be used to cook an array of foods such as chips, fish or battered products. It has a 2L oil capacity and will cook up to 1kg of food perfectly and you can keep an eye on the cooking progress by taking a peep through the handy window in the lid. A ready to cook light indicates when the oil is hot enough to use. The cool walls make it safe to touch, a safety locking lid makes sure the oil stays in the fryer and it also has an auto cut-out system. An external rise and fall

Playmobil Take Along Pirate Treasure Island
Playmobil's Take Along sets are fantastic travelling playsets. They open out for hours of fun and can be secured shut to take with you, complete with a handy carrying handle. The Playmobil Take Along Pirates Treasure Island includes three Playmobil pirates and a glow in the dark skeleton. The skull-shaped cave is the perfect hiding place. There is a firing cannon and, in the rocks, a place to hide treasure, plus a floating row boat. Play, store away and carry along. The perfect toy for kids on the move! Fo

JVC Portable CD Radio RD-EZ11B
This cute, little portable CD player offers 3W of power and plays music from regular CDs as well as CD-R and CD-RW. It also features an AM/FM tuner and can remember a 20-track play programme.

Toni and Guy Signature 2000W AC Dryer
Toni and Guy's award-winning hairstyling knowledge is behind their Signature 2000W AC Dryer, for professional results. The long-life dryer includes a salon-level motor with a turbo-shot for extra power and a cool-shot to set your style. The Signature 2000W AC Dryer boasts a removable rear filter for easy cleaning, with a 3m cable and hanging loop.

Morphy Richards 2000W Turbosteam Iron Blue
A great basic steam iron with a range of useful features and fresh design in blue and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

Louisa Bedside Table
Made from birch and mirrored glass, Louisa furniture will bring a little 1930s art deco glamour to your home. The Louisa Bedside Table features 3 drawers for storing books and other bedtime necessities, and a top large enough for a bedside lamp. It arrives fully assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes

Brabantia Waste Storage Built-in Black Bin 10L
This 10L built-in bin from Brabantia is designed to fit most kitchen and bathroom cabinets and features a sturdy removable plastic bucket making it easy to clean and change bin liners. It's made of corrosion-resistant materials, so is ideal for humid conditions, and is sold with a 10 year guarantee.

Pavilion Extending Dining Table
The Pavilion Extending Dining Table is big enough to seat four comfortably, and extends to seat a further 2. The table surface features a framed centre panel on each section and the table has a medium sheen varnish which allows the grain of the oak to show through. This table will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extreme

Tu Double Tidy Rail
A larger, double rail on wheels, for storing clothes while keeping them neat. This mobile, easy to construct rail has a two risers and crossbars to hang up double the amount of clothes as the single rail, but takes up the same amount of room. Also features a double bar along the base, both for strength, and a place to put shoes. The height of each crossbar is independently adjustable, from 101cm to 167cm, while the rail is 84cm wide. The product comes in black painted steel, with shiny, bare steel risers a

Veet Epilator Spray
The world experts in women's at-home hair removal bring you Veet Pre-Epilation Comfort Spray for kinder epilation - the worry free way to remove hair at the root for long-lasting smoothness. Veet Pre-Epilating Comfort Spray prepares your skin for convenient, pain free hair removal. The spray provides a cooling sensation to soothe and prepare the skin for the often painful experience of hair removal and make the process more comfortable. Convenient, simple and fast working, the spray works like magic for g

Pictureka
Be the first to find the picture in Pictureka - the visual game of hide and seek! Mission cards from the 3 different decks will tell you what to look for - either a specific image or things in a category, like "things that can fly", and the more often you find the object first or fast, the more mission cards you get to keep. Beware, though - the board can change at any time, as special mission cards instruct players to flip, rotate or swap any one of the game board tiles. Collect enough cards to become the

Disney Princess Fairytales Panel Duvet Set
Perfect for kids who love the Disney Princess Fairytales, this duvet and pillowcase set will delight your youngster! Made from 55% cotton and 45% polyester with a 132 thread count, the duvet cover fits a single bed duvet (200x135cm) and comes with a single standard pillowcase. For extra convenience, the set can be machine washed at 40°C and tumble dried.

Tu Pillowcase Non-iron Pair White
These convenient non-iron pillowcases in white are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Philips 4 Slice Toaster Stainless Steel
This 4 slice toaster from Philips means you can toast two slices or four with its independent 2-slice operation. Get golden-brown toast whether you're using thick or thin slices with this silver stainless steel toaster. With two variable-width slots which are also extra deep, this powerful 1800W toaster has a reheat setting to warm or further brown just-toasted bread. Defrost and toast bread from frozen during any of the 7 browning settings on this stylish, brushed black-metal toaster. It's safe to use wi

Odyssey Tumble Twist Bath Mat Pebble
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This warm beige colour will look great in any bath or shower room.

Bratz Lil Angelz
Bratz Lil Angelz are the latest edition to the Bratz fashion pack - extremely cute newborn Bratz babies! Included in this pack is one Lil Angel and one Pet, each numbered for collectability. No two Lil Angelz or their Petz are the same, happy hunting! Suitable for children over 4 years of age.

George Beanie Baby
Fans of the hit children's TV series Peppa Pig will love this huggable George toy from the internationally popular Beanie Babies range. George is only a little pig, and sometimes he gets bossed around by his big sister Peppa. The toy is 20cm tall and has his very own Mr Dinosaur - everyone knows George takes him everywhere! The George Beanie Baby is suitable for children from birth onward (just remember to remove all tags) and is a fabulous collectable gift for Beanie Baby aficionados. This Beanie Baby is

Different by Design Crystal Glass Jug
This Different by Design Crystal Glass Jug would be a beautiful addition to any dining table. With a capacity of approximately one litre, it's perfect for serving water or wine to guests and could even double as an attractive vase. The Different by Design Crystal Glass Jug will enhance any kitchen or dining table. Dishwasher Safe.

Garmin Nuvi 1340 Sat Nav
The Garmin Nuvi 1340 is a great little GPS device for navigating your way through traffic or on foot anywhere in Western Europe (including the UK or Ireland). This model has a wide screen for easy viewing of maps. Its bright touchscreen makes it easy to use and it's small enough to slip into a bag or pocket. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features Garmin's ecoRoute" technology, which works out the most fuel efficient rou

Russell Hobbs 26cm Cast Aluminium Frying Pan Red
If you find yourself in a sticky situation when wondering what to cook for dinner, you can be confident that this frying pan, with a non-stick coating, will prevent food from sticking and be easy to clean too. The soft touch detachable handle gives you a firmer grip, stays cool and packs away neatly when the pan is ready to put away. Russell Hobbs' induction base ensures rapid heating - satisfying your hunger quicker. Dishwasher safe and suitable for all hob types.

Fisher Price Little People Farm
Enjoy all the fun of the farm without getting your boots muddy with this colourful farmyard, including animals and a grain storage tower. Press the chicken and discover a pop-up surprise! Opening doors, windows and a drop-through in the grain tower encourage interactivity, while animal sounds bring this mini-farm set to life. Requires 3 x AA batteries (not included). Suitable for children aged 1-4.

Marco Pierre White Salt and Pepper Grinders
Celebrity chef Marco Pierre White has "worked closely with Russell Hobbs to design and develop a range of professionally styled domestic appliances to help make life easier for you in the kitchen". With these Marco Pierre White Salt and Pepper Grinders, he has perfected the condiment dispenser. These grinders have a long lasting, stay sharp ceramic grinding system and work at the touch of a single button (requires four AA batteries - not included). Fully adjustable for fine or coarse grinding of salt, pepp

Yamaha DGX530 Digital Piano With Stand
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha DGX530 Digital Piano is a simple to learn electric piano with a built in teaching programme. The DGX530 has 88 full size, touch sensitive box style keys and 32 note polyphony. It plays 500 sounds (with 39 effects) in 2 variations of 160 different styles. It boasts 160 one touch settings and real time sound control, a MIDI connection, a USB to host/device connection and a backlit LCD di

Odyssey Towel Pebble
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Rattan 2 Drawer Unit White
A compact 2 drawer unit in fresh, white painted finish. Small enough to sit discreetly on a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.