Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Much like any Sainsburys store on the UK high-street, the Sainsburys Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsburys online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsburys website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsburys website provides some great information on all manner of useful subjects. Not least are the useful Sainsburys recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Yamaha EZ200 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha EZ200 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The EZ200 has 61 full size, touch sensitive keys and 32 note polyphony and plays 375 sounds (with 9 effects) in 2 variations of 100 different styles. It boasts a MIDI connection and a backlit LCD display screen. Playing is amplified by 2 2w speakers and there is a headphone jack s

Tu Pillowcase Non-iron Pair White
These convenient non-iron pillowcases in white are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Electrolux Powerlite Bags
Replacement vacuum cleaner bags for the Electrolux Powerlite and The Boss Powerline vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Electrolux models: Powerlite, The Boss Powerline.

Sabichi Stainless Steel 3 Piece Set
Get three great saucepans to enhance your culinary skills with this set from Sabichi. With saucepans at 16cm, 18cm and 20cm wide and made from stainless steel, you're sure to delight with some perfectly cooked food. The glass lids feature steam vents and these mirror polished pans can also be used in the oven. Each has a 3mm encapsulated base which allows for even heat distribution so you're less likely to burn your food. They have riveted stainless steel handles and can be used on both gas and electric

Fisher Price Little People Royal Palace
Feel like a real princess when you play with this pretty Royal Palace. A spinning dance floor means you can go to the ball then enjoy a banquet in the dining room. Pony stables and a balcony add to the luxurious feel of this fun play-palace. Robust enough to withstand the inevitable scrapes of child's play, it is also wipe-clean so removing sticky finger prints is a doddle. Folds away easily meaning it travels well. Requires 3 x AA batteries (not included). Suitable for children aged 2-5.

BT Freestyle 710 Phone
The stylishly silver BT Freestyle 710 DECT phone has all the features you need from a cordless phone. To start with, the large backlit LCD display is very easy to read, as are the chunky buttons. The phone's range - 300m outdoor, 50m indoor - gives you plenty of room to roam, and fully charged it allows 10 hours' talk time and 100 hours' standby. Other features include speakerphone, caller ID, call waiting and transfer, 50 name and number phone book, 5-number redial, keypad lock, call timer and out-of-rang

BaByliss 10-in-1 Grooming System
Industry leaders BaByliss are the logical choice for precision grooming. The BaByliss 10-in-1 Grooming System is a fantastically convenient grooming kit. The clipper is fully rechargeable for cordless convenience. Its stainless steel blades are durable and precise. The kit includes five interchangeable cutting heads (precision trimmer, body groomer, nose and ear trimmer, detail trimmer and shaving foil), five comb guides, comb, cleaning brush, charging and storage stand, charging adaptor and handy lubrica

Morphy Richards 3.5L Stainless Steel Slow Cooker
Cook delicious curries, joints, stews or whatever you fancy without the fuss of constantly watching the pot! The Morphy Richards 3.5L Stainless Steel Slow Cooker frees you up to go about your day while it takes care of the dinner, gradually cooking your food until it's done to a turn. This attractive polished steel cooker has a strong glass lid and removable ceramic pot that doubles as a great serving dish - and both are completely dishwasher safe. The non-stick coating makes it easy to clean, and the cool

Tu Pillowcase Non-iron Pair Black
These convenient non-iron pillowcases in black are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. They measure 50cm x 70cm. Machine wash at 40°C.

Carlton C-100 Synthetic Shuttlecock
When you're learning to play badminton, the most important feature in a shuttlecock is durability. This great value six pack of synthetic shuttlecocks is ideal for schools, juniors and beginners; inexpensive and long lasting with a strong performance quality.

Duracell Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Tu Flat Sheet Cream
This convenient non-iron flat sheet in cream is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single sized flat sheet measures 180cm x 260cm, the double measures 230cm x 260cm, and the king size measures 275cm x 275cm. Machine wash at 40°C.

York C202 Cycle
Get a smooth pedalling motion at all resistance levels with this cycle from York. Boasting 18 fitness programme levels and four heart rate programmes, you will be able to push yourself to your work out limits and view your detailed results on the three coloured display showing 9 functions. The silver and blue cycle measures 103 x 55 x 139cm, has a computer magnetic resistance and includes a pulse sensor so you can measure your heart rate. With a maximum user weight of 125kg and an adjustable seat, this cy

Genoa Regular Sofa Chocolate Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Tu Pillowcase Non-iron Pair Teal
These convenient non-iron pillowcases in teal are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase measures 70cm x 50cm. Machine wash at 40°C.

Toshiba 42AV635DB 42" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings.

Edublocks - 26 pcs
A young architect's mind can be aided with having 26 pieces of Halitit Edublocks at their disposal. These large, durable and machine washable blocks will help your child develop their creativity skills. It might not be the housing extension you'd always dreamed of, but getting them started early may pay dividends in the future! Suitable for children of all ages.

Razor Ripstik
You don't have to snowboard to carve back and forth! The Razor Ripstik has inline castor trucks and a dual pivoting deck to provide the same experience on solid ground. The concave deck makes for a more comfortable ride with increased foot control, and the special design means you can accelerate and steer without pushing. The Razor Ripstik has urethane wheels with ABEC bearings for a smooth ride. It's suitable for kids aged 8+.

Let's Cook Fruit Factory
Start your kids off with a healthy lifestyle. The Let's Cook Fruit Factory gives them a way to take charge and get healthy by making their own nutritious, delicious fruity drinks and ice lollies. Kids will be more than happy to get their 5 a day in 3 fun ways. The Fruit Factory is an easy to use blender for kids. It can be used to make tasty fruit juice, and smoothies, or pour the liquid into the lolly cases and pop them in the freezer. Wait a while and, presto! Yummy, healthy ice lollies to share with you

Tu Projection Alarm Clock
Sainsbury's has designed this digital alarm clock that projects the time against the wall using a red LED, so making the time readable at a glance. An alarm with a snooze option will ensure you won't be late for school, work or play while a calendar and indoor thermometer are practical extras. A manual focus option is available so that the projection remains crisp and clear. Requires 1 x AA battery, which is included in the pack.

Hannah Montana Feature Doll
Have fun singing Hannah Montana's hit song Nobody's Perfect with this cool interactive microphone and doll. Hannah comes with trendy clothes and cool accessories! Requires 3 button cell batteries, which are included in the pack. Suitable for children aged 4+.

Sainsbury's Tufted Bath Mat White
Pure cotton, this 80cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching pedestal mat available. Machine washable at 40ºC.

Samsung Q2 4GB MP3 Player Black
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

Sainsbury's Basics Hand Mixer
A purpose-built hand mixer, perfect for mixing cake mix, batters, eggs and cream. It features 5 speed settings and removable beaters for easy cleaning.

Tu Tiffany Floor Lamp
This Tiffany-style lamp in brushed antique brass has a cream and amber glass shade. Floor lamps help to create mood and this lamp does just that by creating a soft warm glow that escapes through the open top shade. A heavy metal base gives this lamp a high quality look and feel. A button switch on the mains cable switches the lamp on and off, and a single bulb is included in the pack.

Apple iPod Nano 8GB Yellow
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Zebco Umbrella
Protect yourself from the elements while fishing with this Zebco Nylon Umbrella. Its 2m of cover provides plenty of shelter and the 45 or 90 degree tilt option ensures that you have protection from the rain whatever the angle it comes at you.

Gelert Scafell Rock 4D Battery Pump
Get your airbed inflated and ready in no time with this battery pump from Gelert. Lightweight and easy to use it will both inflate and deflate your bed and includes three adapters for different sized beds. It offers a high air volume at a low pressure and its ergonomic shape means it is easy to hold. Requires 4 x D batteries - not included.

Tu Cocktail Shaker
Create some fantastic cocktails with the Sainsbury's Tu Cocktail Shaker. The top lid doubles as a spirit measure so you can keep track of how much alcohol you are putting in your cocktails. Pour your spirits, syrups and other ingredients into the reservoir, pop on the top half and the cap and shake! Then remove the cap and strain into glasses. There's no limit to the number of concoctions you can come up with, and with all the cocktail guides available online, you can easily mix the classics for a fabulou

Tefal Essencia Cookware 3 Piece Saucepan Set
This 3 piece saucepan set comprises 3 varying sized pans ( 16, 18 and 20cm diameter) manufactured from smart looking stainless steel with cool touch handles and glass lids for easy viewing. The pans have measuring gauges on the inside to help with rice cooking and sauce making. The 3 layer stainless steel base ensures efficient heat distribution and makes these pans ideal for all hob types including induction. Dishwasher safe.