Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Tu Support Pillow
This pillow is designed to offer firm support, cradling the neck and head during sleep. The pillow is designed to help maintain your vertebrae in the best possible position during the night, ensuring a good, sound sleep. Ideal for front and back sleepers, it has a synthetic filling. Suitable for everyday use, this pillow is machine washable and can be tumble dried on a low heat setting.

Vileda 3 Arm Rotary Airer
The Vileda 3 Arm Rotary Airer is an outdoor laundry airer with 40m of hanging space, - enough to hang about 3 loads of washing at once. It has a sturdy steel construction, 148cm tall with a generous diameter of 250cm. The 3 position hand grip allows the lines to be tightened. The pole and wings are made from corrosion resistant painted and coated steel to protect against rust. The pole is split for more compact storage, should you wish to take it down. Includes an installation ground socket.

Sony PRS-505 6 Inch eBook Reader Aluminium
This eBook reader from Sony is a highly stylish, high quality way to carry hundreds if not thousands of electronic books with you. The best part of this eBook reader, apart from the range of features Sony has packed in, is the cutting edge, easy to read E Ink® screen. The 6 inch E Ink® screen uses completely different technology to a normal mobile phone or computer screen. These other devices have a screen that is constantly 'on', and always draining battery, where the E Ink® screen only uses battery when

Optima 2GB SD Memory Card
A 2GB Secure Digital (SD) memory card, the Optima 2GB SD Memory Card has plenty of digital storage space for use in compatible portable devices such as phones, digital cameras, camcorders and MP3 players. 5 year guarantee.

Le Creuset Petit Casserole Dish Teal 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in granite teal enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Girl's Ride-on Quad Bike
This child super quad bike will keep little ones entertained with hours of fun. Powered by a 6 volt battery, this quad bike features two handlebar controls which are designed with little ones in mind, one button for press go forward and release for power off and another for stop. The quad bike also has a large and comfortable seating area and chucky wheels for extra stability. The quad bike comes complete with charging unit, adaptor and 1 x 6V battery. Eight hours of battery charging time will last up to

Masterplug Surge Protected Extension Lead 6-way 2m
This 2m extension lead from Masterplug gives you an additional 5 plug sockets and gives you the peace of mind of power surge protection.

Masterplug Continental Travel Adaptor
Keep all your essential gadgets charged when you travel to the continent.

Veet Epilator Spray
The world experts in women's at-home hair removal bring you Veet Pre-Epilation Comfort Spray for kinder epilation - the worry free way to remove hair at the root for long-lasting smoothness. Veet Pre-Epilating Comfort Spray prepares your skin for convenient, pain free hair removal. The spray provides a cooling sensation to soothe and prepare the skin for the often painful experience of hair removal and make the process more comfortable. Convenient, simple and fast working, the spray works like magic for g

DeLonghi Rotating Basket Fryer
The DeLonghi Rotating Basket Fryer will revolutionise the way you prepare fried foods, from fish and chips to Japanese tempura, thanks to its special rotating basket design. Because of the orbital rotating action of the basket, you only need half as much oil as you would with other models of a similar capacity. The cooler touch body keeps hands and other appliances safe from scorching, while the double filters eliminate much of the odour and oil vapour associated with frying food. An automatic indicator wi

In the Night Garden Upsy Daisy Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with an adorable Upsy Daisy figure mounted on the handlebars. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have translucent handgrips which match the wheels. Some assembly is required. Suitable for ages 3+.

Arsenal Cushion
If you're a football fan why not go that extra mile and accessorise with your favourite teams colours? This fun, colourful cushion mimics a football with all the colours and insignias found on the official kit. Packaged in a mesh drawstring bag with one side emblazoned with Arsenal FC branding. Inside you'll find a squidgy ball cushion which is fun to toss around, use as a throw pillow in a fan's bedroom or to simply cuddle up to on a long car ride home. Spot clean only. Not suitable for children under

Western Digital My Passport Essential 250GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 250GB worth of data, you can store or backup 62,000 MP3 tracks, 71,000 digital photos, 110 hours of DVD quality video or 30 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Philips 2400W Deep Steam Iron
Reach deep into stubborn fabrics such as cotton and linen with this 2400W Philips Deep Steam Iron. Featuring the Ionic Deep steam system, this iron creates 50% smaller steam particles to penetrate fabrics and remove those hard-set creases. You can use this iron as a vertical steamer to remove creases from hanging fabrics and its pointed tip reaches easily into tricky places like buttons or hems. Delicate garments are protected by a drip-stop system that prevents water droplets staining the fabric and a Do

Fisher Price Laugh and Learn Chair
Are you sitting comfortably?! Baby will be in this fun Laugh and Learn Chair. A side table holds a story book chock full of fun tales, a clock to help with telling the time and a table lamp with colour change bulbs to keep their senses engaged. Sitting down activates songs that will have your little one laughing in no time! Requires 3 x AA batteries, included in the pack. Suitable for children aged 12-36 months.

Sanyo Stainless Steel 25L Digital Microwave Oven and Grill
This 25L combination microwave oven features a child lock for safety, 8 auto menus, 8 power levels, simultaneous cooking, 99 minute timer, quick and delay start, a 1000W double grill and has an attractive stainless steel finish. So whatever meals your family demand, with this combination microwave oven and grill you'll be able to satisfy them in double quick time. One year guarantee.

Lilbourne Chair New Floral Cream
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Tu Pirate Fleece
Perfect for snuggling up in luxury, little boys will love this Tu Pirate Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless, not to mention the playing and fort building potential! Pair it with any Tu children's bed linen or cushions also available from Sainsbury's.

Simplehuman Slim Pedal Bin 35L
This chic, stainless-steel bin is fingerprint-proof allowing for chic design minus the grime! The slim pedal bin is designed for top-notch durability and created with Simplehuman's solid steel platform pedal. The durable, dent-proof plastic lid is easy to wipe and stays open for longer cleans. Simplehuman's smart bucket bag change system and patented lid shox" technology make this innovative bin easy to use with smooth closing action. The slim, narrow shape makes it a perfect fit for tight spaces, without

Philips DAB iPod Dock and Hi-Fi DCB146/05
A brilliant little hi-fi system, perfect for playing music from your iPod, CDs or the radio. It even tunes into Digital Audio Broadcasts (DAB) for crystal clear digital radio. A clever retractable iPod dock slides away when not in use. It comes with an adaptor and can connect to GoGear MP3 players too. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy little remote control. The CD player will play CDs, CD-Rs and CD-RWs. The radio remembers up t

Prolux White 4 Fold Shower Screen
The Prolux White 4 Fold Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with white painted aluminium fittings and frames. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs, and then folded back against the wall to save space. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroo

Gallery Classic Mantle Mirror Silver
This mirror features a frame in solid wood with a silver finish that has been aged for an antique look. It is only intended to be hung in a portrait position and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created by world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Dyson DC25 Animal All Floors Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The DC25 pioneers ball technology in which wheels are no longer used to manoeuvre your vacuum around a room. The DC25 combines a ball on which the vacuum travels allowing it to turn in any direction with ease and minimum effort.

Polly Pocket Aquatica
It doesn't have to be summer to splash around at the water park with Polly Pocket. This aqua park has dolphins, a pool, a slide, and a cold dunk bucket. Let Polly swim in the water and see her hair magically change colour as it gets wet! Suitable for children aged 4+.

Manchester United Cushion
If you're a football fan why not go that extra mile and accessorise with your favourite teams colours? This fun, colourful cushion mimics a football with all the colours and insignias found on the official kit. Packaged in a mesh drawstring bag with one side emblazoned with Manchester United FC branding. Inside you'll find a squidgy ball cushion which is fun to toss around, use as a throw pillow in a fan's bedroom or to simply cuddle up to on a long car ride home. Spot clean only. Not suitable for child

Le Creuset 23cm Cast Iron Oval Casserole Dish Almond
This 23cm, 2.6L oval casserole dish in an almond finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookw

Sainsbury's Stainless Steel Panini Press
A stylish Panini press constructed of stainless steel and featuring a floating hinge to accommodate any thickness of sandwich you wish to toast. The cooking surface is grooved to give your food an attractive griddle pattern. It features a ready to cook light, variable temperature setting, and a lock to keep the press closed when not in use. It can also be used as an open grill and has a larger grilling surface than the Health Grill. It excels at toasting all sorts of sandwiches.

Minky Easyfit Large Ironing Board Cover
Minky's are pretty and functional. They're designed to make ironing less of a chore. The Minky Easyfit Large Ironing Board Cover fits most large (124 x 45cm) bullet shaped ironing boards and will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. Easyfit board covers have a felt backing to let your iron glide easily over your laundry.

Tu Leaf Table Lamp Chrome
Table lamps can help create mood in a room and become a great focal point. This pretty chrome table light by Tu has the feel of a plant in bloom about it, with two bulbs encased in white frosted glass as the bulbs and chrome leaves twisting elegantly around the stem. The switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a floor lamp in the same design if you like your lighting to match. Bulbs are included in the pa

Ross HDMI Cable 1.5m
The modern age requires modern connectivity, and HDMI is the way forward for crystal clear high definition images.