If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Zebco Fishing Chair
A rugged carp chair from Zebco with separate height-adjustable aluminium feet. It has a durable 100% polyester cover and seat surface measurement of 42 x 38 cm and back rest of 42 x 54 cm.

Braun Xpressive Easy Start 7781UK Epilator
The choice between waxing and epilating is usually a pain threshold test. The Braun Xpressive Easy Start Epilator takes much of the pain out of epilation whilst reaching the hairs (and not the skin) that waxing usually misses. The epilation head features a unique arrangement of 40 tweezers and SoftLift tips for greater efficiency. Thanks to its pivoting feature, it adapts to body contours, for better short hair removal and thoroughness. The massage system stimulates the skin before and soothes it after the

Duracell Rechargeable 9V Battery
This NiMH rechargeable battery is ideal for low drain everyday devices and is capable of being recharged up to 1,000 times.

Ben 10 Skateboard
This fantastic Ben 10 skateboard is decorated with some seriously cool graphics from the immensely popular kids' TV show. The board features a double kicktail maple deck, full colour griptape and 5inch plastic trucks with 308Z bearings and PU cushions. No assembly is required. Suitable for ages 5+.

Minky Drawstring Ironing Board Cover
Minky Ironing Board Covers are pretty, functional and will fit most standard bullet shaped ironing boards. They're designed to make ironing less of a chore. The Minky Drawstring Ironing Board Cover will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. It has an easy tie drawstring fastening for quick, simple fitting. The Minky Drawstring Ironing Board Cover is 100% cotton.

Jamie Oliver Wine Glasses 4 Pack
Whether you love red, white or rose wine it will taste fantastic in these glasses by Jamie Oliver. With a large 450ml volume, this set of four wine glasses have short sturdy bases and are thick and durable. Easily cleaned and dishwasher safe they come in a very handy carry case if you are visiting friends and would make a perfect present.

Le Creuset 26cm Cast Iron Grillit Teal
This 26cm "grillit", with teal finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to ma

Wood & Slate Alpine Bird House
The Wood & Slate Alpine Bird House will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. The small entrance and sturdy structure mean smaller birds will be safe inside from predators and scavengers. There's no self assembly required; just hang the bird house by its hanging cord from a strong branch, retire to a discreet distance and watch the birds flood in. The Wood & Slate Alpine Bird House carries a 1 yea

Le Creuset Rectangular Roasting Tray Almond 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in almond enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Tu Faux Leather Trunk
This versatile trunk is robust enough to store clothes, toys, books and other items that can easily clutter up a room. A removable flat top lid allows this trunk to be stacked if desired and carry handles make lifting easy. The trunk folds flat for easy storage when not in use and forms part of a wider range so it's possible to buy matching office and bedroom storage solutions in the same stylish design.

Dora the Explorer Trike with Parent Pole
Build up your child's confidence and independence with this Dora the Explorer Trike. Start out using the detachable parent pole for security and safety, then remove it once your child feels ready to ride alone. The three-wheeler's bright and colourful design will delight young adventurers, and the rear tipper bucket is a handy storage space for toys or other baggage - factor in the detachable handlebar carry bag and there's more room than you'll ever need for extras! The strong, robust tubular steel frame

Aura Single Bed
The simple lines of the Aura range highlight the solid nature of this furniture. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good and is built to last. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching range of home furnishings. The Aura Single Bed has a solid headboard and slats to support the mattress and makes a stunning centrepiece in any bedroom. Note that the mattress is not included - pair thi

Brabantia Waste Storage Touch Bin Metallic Grey 50L
Brabantia has made this high capacity pre-coated steel bin for households that create lots of waste. Its wide opening makes it possible to empty plates and dustpans without spillage, while the soft touch lid reduces noise when opening and closing. Its black outer cylinder is durable and easy to clean. The removable lid is washable and bin liners with tie tape are available for an invisible fit. It's sold with a 10 year guarantee.

Fairtrade Plain Dye Fitted Sheet Cream
The Fairtrade mark on this product guarantees that the small-scale cotton farmers have been paid a fair and stable price and an additional premium enables local communities to invest in improvements such as healthcare, education and wellbeing. The dimensions for the single fitted sheet are 135cm x 190cm, the double measures 135cm x 190cm, and the kingsize measures 150cm x 200cm. Machine wash at 40°C

Smart Globe Junior
The greenest way to fly around the world and teach your little ones interesting facts from across the waters without having to leave your front room! Let this Smart Globe build the confidence, memory skills and knowledge of your child. Problem solving games, association activities and fun facts will keep them entertained as they learn about countries from all over the world. Requires 3 x AA batteries, which are included. Suitable for children over 3 years.

HP 350 Black Ink Cartridge
The HP 350 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 350 ink cartridge - HP Deskjet D4260/D4360, HP Deskjet D5360, HP Officejet J5730/J5780/J5785/J6410/J6415, HP Officejet J64244, HP Photosmart C4270/C4272/C4280/C4340/C4380/C4390/C4472/C4480, HP Photosmart C4485/C4580/C4585/C4599, HP Photosmart C44244/C45244, HP Photosmart C5280, HP Photosmart D5360. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit

Dartington Spark Small Tumblers Drinking Glasses 2 Pack
Dartington Crystal has been a glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range special is the swirling ridge pattern around the base of the glass giving a cutting-edge, modern look to the design. Handmade, these are showpieces for any table. Exclusively designed by Hilary Green.

Ross Boosted TV Aerial
A clearer, stronger signal with improved sound and picture quality is available with this Amplified TV Aerial. With the ability to receive both analogue and digital signals, you will need to plug it into a digital box (such as Freeview) to cover the digital changeover that will turn off all traditional analogue signals covering all UK TV channels by 2013. The aerial can also be connected to DAB radios to receive additional digital radio stations.

Circle of Love Couple in Heart
This white porcelain ornament of a man and woman locked in an embrace forms part of the Circle of Love range. Simple and tapered, their arms link overhead to form a heart shape, making this an ideal wedding present or gift for a loved one.

LEGO Star Wars Hyena Droid Bomber
A long time ago, in a galaxy far, far away... Blasting out of the Clone Wars, the LEGO Hyena Droid Bomber is a powerful multi-purpose Separatist attack starfighter that converts from 4-legged planetary walker to a flying bomber with attack mode. Just pivot the wings to switch between flying and walking positions. The 232 piece set features a bomb dropping mechanism, 4 dropping bombs and 3 brand new rocket battle droid mini figures with jetpacks! LEGO's watchwords are "Education through play": from LEGO's

Maxell Crystal Budz Headphones Black
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut black Swarovski crystals that subtly shine. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Thermos Everyday Flask 0.5L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours, and hot items to remain heated for 8 hours. It's got a built-in easy to use auto-stopper, and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is

Zoggs Aqua Adventurer Snorkel Mask and Flipper Set
A snorkel, mask and flippers come together in this pack that gives children all they need to explore the ocean. The adjustable strap on the flippers means the set will fit a child as they grow, while the mask and snorkel are made from high quality PVC. All the equipment is chlorine resistant, so it's also suitable for use in the pool. Finished in bright blue, suitable for ages 3-5.

Electrolux Pet Lover Bagged Upright Vacuum Cleaner 1700W
This Electrolux Pet Lover Upright Vacuum Cleaner is great for people with pets as a turbo nozzle agitates deep into fibres to remove even the most stubborn of pet hairs, this is designed to be used on horizontal and vertical surfaces so curtains, floors and furniture can all be tackled! A HEPA filter is fitted for the highest efficiency clean, catching even the smallest of bacteria and dust particles for a fresh and thorough clean, which is a real bonus for allergy sufferers. The synthetic dust bag used to

Odyssey Towel Charcoal
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Super Quad
The Super Quad children's ride-on quad bike is a ton of fun! Kids will have no trouble with the easy to use handlebar controls - one button for go/power and another for complete stop - and the foot-operated accelerator. The sturdy construction of plastic and metal is a gleaming blue that they'll love. The quad bike runs off a 6V rechargeable battery and comes with a UK charging unit and adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instru

Ross 32" Single Arm Tilt and Swivel LCD Wall Mount
Suitable for televisions from 17-32" and up to 20kg in weight, this LCD TV mount can swivel into almost any position to guarantee the perfect viewing angle. It features an integrated spirit level to ensure a level installation, has pockets for tidy cables and is compatible with all major TV brands.

Sainsbury's Combination Pliers
For cutting, gripping and bending jobs, you need the Sainsbury's Combination Pliers. These 18cm snub nosed pliers are made from carbon steel with a satin nickel finish and have two tone soft grip handles for comfort and extra leverage. The Sainsbury's Combination Pliers have flat, serrated jaws for gripping as well as sharp-edged cutters for slicing through wire. Ideal for a range of electrical and metalworking applications.

Hideaway Desk
Sort out your home office with this fabulous Hideaway Desk - functional, good looking and with a fold away structure for space saving convenience! The Hideaway Desk is made of attractive, beech effect materials and will fit in with most types of interior decor. The ingenious design means that it folds shut to hide away papers and stop it jutting out into the room, and with an adjustable shelf in the lower section and three adjustable shelves up top, it has all the additional storage space you could need. S

Belkin Screen Overlay for iPod Classic
Protect your iPod from scratches, scuffs and minor cosmetic damage with a Belkin iPod Screen Overlay. This practical protector attaches easily to any 2nd generation iPod Classic. The pack includes dry and wet cleaning wipes and a smoothing card. The Belkin iPod Screen Overlay carries a lifetime manufacturer's guarantee.